{"id":2859,"date":"2026-01-15T16:21:40","date_gmt":"2026-01-15T15:21:40","guid":{"rendered":"https:\/\/shopadvizor.io\/?p=2859"},"modified":"2026-01-26T17:24:20","modified_gmt":"2026-01-26T16:24:20","slug":"classement-des-marques-les-plus-recommandees-par-les-consommateurs-nps-2025","status":"publish","type":"post","link":"https:\/\/shopadvizor.io\/fr\/classement-des-marques-les-plus-recommandees-par-les-consommateurs-nps-2025\/","title":{"rendered":"Classement\u00a0des marques les plus recommand\u00e9es par les\u00a0consommateurs\u00a0\u2013 NPS\u00ae 2025"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2859\" class=\"elementor elementor-2859\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-381f79a6 e-flex e-con-boxed e-con e-parent\" data-id=\"381f79a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b451bf8 elementor-widget elementor-widget-text-editor\" data-id=\"b451bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h1 class=\"wp-block-heading has-text-align-center has-dark-blue-shopadvizor-color\">Classement des marques les plus recommand\u00e9es par les consommateurs \u2013 NPS\u00ae 2025<\/h1>\n\n<p>\u00a0<\/p>\n<h1 class=\"has-text-align-center has-medium-font-size\">\u00a0<\/h1>\n<p class=\"has-text-align-center has-medium-font-size\">Analyse des marques de grande consommation \u00e0 partir de 19,8 millions d\u2019avis consommateurs<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"20px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:buttons {\"className\":\"cta-editorial-left\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} --><\/p>\n<div class=\"wp-block-buttons cta-editorial-left\">\n<p><!-- wp:button {\"textAlign\":\"left\",\"backgroundColor\":\"white\",\"textColor\":\"dark-grey\",\"className\":\"download-recommandee is-style-fill\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|dark-grey\"}}}}} --><\/p>\n<div class=\"wp-block-button download-recommandee is-style-fill\"><a class=\"wp-block-button__link has-dark-grey-color has-white-background-color has-text-color has-background has-link-color has-text-align-left wp-element-button\">-&gt; <strong>Acc\u00e9der au rapport complet<\/strong><\/a><\/div>\n<p><!-- \/wp:button --><\/p>\n<\/div>\n<p><!-- \/wp:buttons --><!-- wp:image {\"id\":2894,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"552\" data-attachment-id=\"2894\" data-permalink=\"https:\/\/shopadvizor.io\/fr\/blog-nps_2026_01\/\" data-orig-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_01.png?fit=1250%2C552&amp;ssl=1\" data-orig-size=\"1250,552\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Blog NPS_2026_01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_01.png?fit=800%2C353&amp;ssl=1\" data-recalc-dims=\"1\" class=\"wp-image-2894\" src=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_01.png?w=800&#038;ssl=1\" alt=\"les marques recommand\u00e9e par les consommateurs \u2013 Classement NPS\u00ae 2025 France\" srcset=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_01.png?w=1250&amp;ssl=1 1250w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_01.png?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_01.png?resize=1024%2C452&amp;ssl=1 1024w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_01.png?resize=768%2C339&amp;ssl=1 768w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_01.png?resize=18%2C8&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\">Les marques\u00a0les plus\u00a0recommand\u00e9es\u00a0par les\u00a0consommateurs\u00a0en France\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"center\"} --><\/p>\n<p class=\"has-text-align-center\"><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\"><strong>+19,8\u00a0millions\u00a0d\u2019opinions\u00a0analys\u00e9es<\/strong>\u00a0<br \/><strong>+1 600 marques\u00a0\u00e9valu\u00e9es<\/strong>\u00a0<br \/><strong>France \u00b7 2025<\/strong>\u00a0<\/mark><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} --><\/p>\n<div class=\"wp-block-buttons is-layout-flex is-content-justification-center\"><!-- wp:button {\"backgroundColor\":\"orange-shopadvizor\",\"textColor\":\"white\",\"className\":\"is-style-fill download-recommandee\"} -->\n<div class=\"wp-block-button is-style-fill download-recommandee\"><a class=\"wp-block-button__link has-white-color has-orange-shopadvizor-background-color has-text-color has-background has-link-color wp-element-button\"> <strong>T\u00e9l\u00e9charger le rapport complet<\/strong> <\/a><\/div>\n<!-- \/wp:button --><\/div>\n<p><!-- \/wp:buttons --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading has-dark-blue-shopadvizor-color\">Le contexte : la recommandation devient plus exigeante<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"align\":\"justify\",\"className\":\"has-text-align-justify\"} --><\/p>\n<p class=\"has-text-align-justify has-text-align-justify\">En 2025, la recommandation n\u2019est plus automatique. Le consommateur fran\u00e7ais arbitre davantage ses choix, compare plus finement et recommande avec discernement.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Dans un contexte de consommation plus rationnel et plus s\u00e9lectif, \u00a0\u00eatre recommand\u00e9e par les consommateurs devient un indicateur cl\u00e9 \u00a0de performance r\u00e9elle, fond\u00e9 sur l\u2019exp\u00e9rience v\u00e9cue au quotidien, et non sur la seule notori\u00e9t\u00e9.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Dans ce contexte, la recommandation devient un indicateur central de la performance des marques de grande consommation, fond\u00e9 sur l\u2019exp\u00e9rience v\u00e9cue plut\u00f4t que sur la seule notori\u00e9t\u00e9.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading has-dark-blue-shopadvizor-color\">Ce que r\u00e9v\u00e8le le classement NPS\u00ae 2025<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"align\":\"justify\"} --><\/p>\n<p class=\"has-text-align-justify\">Le Classement des marques les plus recommand\u00e9es par les consommateurs \u2013 NPS\u00ae 2025 met en lumi\u00e8re des insights consommateurs concrets, issus de l\u2019analyse de millions d\u2019exp\u00e9riences r\u00e9elles, permettant de comprendre ce qui d\u00e9clenche \u2014 ou freine \u2014 la recommandation aujourd\u2019hui.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Une <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">utilit\u00e9 concr\u00e8te dans le quotidien<\/mark><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Des promesses claires et <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">tenues dans la dur\u00e9e<\/mark><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Une <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">juste perception du rapport valeur\u2013prix<\/mark><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Une innovation utile, qui simplifie, am\u00e9liore ou apporte un b\u00e9n\u00e9fice r\u00e9el<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph {\"align\":\"justify\",\"className\":\"has-text-align-justify\"} --><\/p>\n<p class=\"has-text-align-justify has-text-align-justify\">Ces leviers constituent des insights consommateurs directement exploitables par les \u00e9quipes marketing, produit et exp\u00e9rience client.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"align\":\"justify\",\"className\":\"has-text-align-justify\"} --><\/p>\n<p class=\"has-text-align-justify has-text-align-justify\">La recommandation se construit aujourd\u2019hui sur la coh\u00e9rence, la cr\u00e9dibilit\u00e9 et la capacit\u00e9 \u00e0 r\u00e9pondre \u00e0 des attentes concr\u00e8tes.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":2903,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-attachment-id=\"2903\" data-permalink=\"https:\/\/shopadvizor.io\/fr\/classement-des-marques-les-plus-recommandees-par-les-consommateurs-nps-2025\/blog-nps_2026_02\/\" data-orig-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?fit=1250%2C552&amp;ssl=1\" data-orig-size=\"1250,552\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Blog NPS_2026_02\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?fit=800%2C353&amp;ssl=1\" data-recalc-dims=\"1\" height=\"353\" width=\"800\" class=\"wp-image-2903\" src=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?resize=800%2C353&#038;ssl=1\" alt=\"Analyse de plus de 19,8 millions d\u2019avis consommateurs utilis\u00e9e pour le classement NPS\u00ae 2025\" srcset=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?w=1250&amp;ssl=1 1250w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?resize=1024%2C452&amp;ssl=1 1024w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?resize=768%2C339&amp;ssl=1 768w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?resize=18%2C8&amp;ssl=1 18w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_02.png?resize=1200%2C530&amp;ssl=1 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading has-dark-blue-shopadvizor-color\">Deux niveaux de lecture du classement<\/h2>\n<p><!-- \/wp:heading --><!-- wp:image {\"id\":2906,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-attachment-id=\"2906\" data-permalink=\"https:\/\/shopadvizor.io\/fr\/classement-des-marques-les-plus-recommandees-par-les-consommateurs-nps-2025\/blog-nps_2026_03\/\" data-orig-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?fit=1250%2C1480&amp;ssl=1\" data-orig-size=\"1250,1480\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Blog NPS_2026_03\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?fit=800%2C947&amp;ssl=1\" data-recalc-dims=\"1\" height=\"947\" width=\"800\" class=\"wp-image-2906\" src=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?resize=800%2C947&#038;ssl=1\" alt=\"Classement Top 10 des marques les plus recommand\u00e9es par les consommateurs en France \u2013 NPS\u00ae 2025\" srcset=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?w=1250&amp;ssl=1 1250w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?resize=253%2C300&amp;ssl=1 253w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?resize=865%2C1024&amp;ssl=1 865w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?resize=768%2C909&amp;ssl=1 768w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?resize=10%2C12&amp;ssl=1 10w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_03.png?resize=1200%2C1421&amp;ssl=1 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"align\":\"justify\",\"className\":\"has-text-align-justify\"} --><\/p>\n<p class=\"has-text-align-justify has-text-align-justify\">Le classement est structur\u00e9 en deux niveaux de lecture, afin de proposer une analyse de la recommandation \u00e0 la fois accessible au grand public et exploitable par les marques, les distributeurs et les acteurs du retail.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} --><\/p>\n<div class=\"wp-block-buttons is-layout-flex is-content-justification-center\"><!-- wp:button {\"backgroundColor\":\"orange-shopadvizor\",\"textColor\":\"white\",\"className\":\"is-style-fill download-recommandee\"} -->\n<div class=\"wp-block-button is-style-fill download-recommandee\"><a class=\"wp-block-button__link has-white-color has-orange-shopadvizor-background-color has-text-color has-background has-link-color wp-element-button\" href=\"\/fr\/URL_AQUI\/\"> <strong>Acc\u00e9der \u00e0 l\u2019analyse d\u00e9taill\u00e9e par cat\u00e9gorie<\/strong> <\/a><\/div>\n<!-- \/wp:button --><\/div>\n<p><!-- \/wp:buttons --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:paragraph --><\/p>\n<p><strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">Rapport complet<\/mark><\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Classements d\u00e9taill\u00e9s<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Top 20 par cat\u00e9gorie<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Analyses par univers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>M\u00e9thodologie compl\u00e8te<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading has-dark-blue-shopadvizor-color\">N\u00b01 par cat\u00e9gorie : les marques les plus recommand\u00e9es en 2025<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:image {\"id\":2932,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2932\" data-permalink=\"https:\/\/shopadvizor.io\/fr\/classement-des-marques-les-plus-recommandees-par-les-consommateurs-nps-2025\/ai-ed87ecf8-0891-4cc8-86bc-ed80c8ec1e83_\/\" data-orig-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?fit=1250%2C1318&amp;ssl=1\" data-orig-size=\"1250,1318\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;~ai-ed87ecf8-0891-4cc8-86bc-ed80c8ec1e83_&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"~ai-ed87ecf8-0891-4cc8-86bc-ed80c8ec1e83_\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?fit=800%2C844&amp;ssl=1\" data-recalc-dims=\"1\" height=\"844\" width=\"800\" class=\"wp-image-2932\" src=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?resize=800%2C844&#038;ssl=1\" alt=\"Classement des marques les plus recommand\u00e9es en cat\u00e9gorie TOP 1 \u2013 NPS\u00ae 2025\" srcset=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?w=1250&amp;ssl=1 1250w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?resize=285%2C300&amp;ssl=1 285w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?resize=971%2C1024&amp;ssl=1 971w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?resize=768%2C810&amp;ssl=1 768w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?resize=11%2C12&amp;ssl=1 11w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/Blog-NPS_2026_04-1.jpg?resize=1200%2C1265&amp;ssl=1 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>Ces classements refl\u00e8tent les marques qui parviennent \u00e0 s\u2019imposer dans leur univers concurrentiel et \u00e0 g\u00e9n\u00e9rer une recommandation active de la part des consommateurs.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading has-dark-blue-shopadvizor-color\">Pourquoi consulter le rapport complet<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Le rapport NPS\u00ae 2025 est con\u00e7u comme un outil d\u2019analyse des avis consommateurs et de lecture strat\u00e9gique pour les marques, les distributeurs et les acteurs du retail.Il permet de :<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Situer une marque dans son <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">environnement concurrentiel r\u00e9el<\/mark><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Comprendre les<mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\"> <strong>leviers de recommandation propres \u00e0 chaque cat\u00e9gorie<\/strong><\/mark><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Alimenter la <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">r\u00e9flexion strat\u00e9gique en marketing, produit et exp\u00e9rience client<\/mark><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} --><\/p>\n<div class=\"wp-block-buttons is-layout-flex is-content-justification-center\"><!-- wp:button {\"backgroundColor\":\"orange-shopadvizor\",\"textColor\":\"white\",\"className\":\"download-recommandee\"} -->\n<div class=\"wp-block-button download-recommandee\"><a class=\"wp-block-button__link has-white-color has-orange-shopadvizor-background-color has-text-color has-background has-link-color wp-element-button\" href=\"\/fr\/URL_AQUI\/\"> <strong>T\u00e9l\u00e9charger le rapport complet<\/strong> <\/a><\/div>\n<!-- \/wp:button --><\/div>\n<p><!-- \/wp:buttons --><!-- wp:paragraph {\"align\":\"center\",\"fontSize\":\"small\"} --><\/p>\n<p class=\"has-text-align-center has-small-font-size\"><em>(Top 20 par\u00a0cat\u00e9gorie)<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading has-dark-blue-shopadvizor-color\">Cadre \u00e9ditorial et m\u00e9thodologie<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Le <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">Classement de recommandation des consommateurs \u2013 NPS\u00ae 2025<\/mark><\/strong> repose sur l\u2019analyse de <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">millions d\u2019opinions authentiques<\/mark><\/strong>, collect\u00e9es en France tout au long de l\u2019ann\u00e9e 2025.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>L\u2019\u00e9tude s\u2019appuie sur la m\u00e9thodologie <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">Net Promoter Score (NPS\u00ae)<\/mark><\/strong> et propose une <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">lecture comparative et contextuelle<\/mark><\/strong> de la recommandation d\u00e9clar\u00e9e par les consommateurs.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Les distinctions \u00e9ditoriales refl\u00e8tent un niveau de recommandation relatif sur la p\u00e9riode \u00e9tudi\u00e9e.<br \/>Elles ne constituent ni une certification ind\u00e9pendante, ni une \u00e9valuation absolue de la performance des marques.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading has-dark-blue-shopadvizor-color\">Utiliser la mention \u00ab Recommand\u00e9e par les consommateurs \u00bb<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Les marques figurant dans le classement<sup class=\"fn\" data-fn=\"e9225d70-d5cf-4c68-b97f-1fb405ffd795\"><a id=\"e9225d70-d5cf-4c68-b97f-1fb405ffd795-link\" href=\"#e9225d70-d5cf-4c68-b97f-1fb405ffd795\">1<\/a><\/sup> peuvent valoriser leur position en s\u2019appuyant sur le <strong>label<br \/>Shopadvizor<\/strong> associ\u00e9, dans le respect du <mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\"><strong>cadre \u00e9ditorial et des conditions d\u2019usage d\u00e9finis par Shopadvizor<\/strong>.<\/mark><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Le classement constitue un outil de lecture et d\u2019aide \u00e0 la d\u00e9cision pour les marques de grande consommation, les distributeurs et les acteurs du retail.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Un <strong><mark class=\"has-inline-color has-dark-blue-shopadvizor-color\" style=\"background-color: rgba(0, 0, 0, 0);\">guide d\u2019utilisation<\/mark><\/strong> pr\u00e9cise les r\u00e8gles d\u2019usage du visuel, les mentions associ\u00e9es et les contextes de communication autoris\u00e9s.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} --><\/p>\n<div class=\"wp-block-buttons is-layout-flex is-content-justification-center\"><!-- wp:button {\"backgroundColor\":\"blue-shopadvizor\",\"textColor\":\"white\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-blue-shopadvizor-background-color has-text-color has-background has-link-color wp-element-button\" href=\"mailto:sarah.alonso@shopadvizor.com?subject=Guide%20d\u2019utilisation%20Recommand\u00e9e%20par%20les%20consommateurs\"> <strong>Demander le guide d\u2019utilisation du label \u00ab Recommand\u00e9e par les consommateurs \u00bb<\/strong> <\/a><\/div>\n<!-- \/wp:button --><\/div>\n<p><!-- \/wp:buttons --><!-- wp:paragraph {\"align\":\"center\",\"fontSize\":\"small\",\"TrpContentRestriction\":{\"restriction_type\":\"include\",\"selected_languages\":[],\"panel_open\":true}} --><\/p>\n<p class=\"has-text-align-center has-small-font-size\"><em>Toute utilisation du visuel est conditionn\u00e9e au respect du cadre \u00e9ditorial et \u00e0 la p\u00e9riode de validit\u00e9 du classement (ann\u00e9e 2025)<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:footnotes \/--><!-- wp:spacer {\"height\":\"40px\"} --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Classement des marques les plus recommand\u00e9es par les consommateurs \u2013 NPS\u00ae 2025 \u00a0 \u00a0 Analyse des marques de grande consommation \u00e0 partir de 19,8 millions d\u2019avis consommateurs \u00a0 -&gt; Acc\u00e9der au rapport complet Les marques\u00a0les plus\u00a0recommand\u00e9es\u00a0par les\u00a0consommateurs\u00a0en France\u00a0 +19,8\u00a0millions\u00a0d\u2019opinions\u00a0analys\u00e9es\u00a0+1 600 marques\u00a0\u00e9valu\u00e9es\u00a0France \u00b7 2025\u00a0 \u00a0 T\u00e9l\u00e9charger le rapport complet \u00a0 Le contexte : la recommandation devient [&hellip;]<\/p>\n","protected":false},"author":225361373,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"post_language":"fr_FR","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"[{\"content\":\"<em>Seules les marques figurant dans le Top 50 toutes cat\u00e9gories confondues ou dans le Top 10 par cat\u00e9gorie sont autoris\u00e9es \u00e0 utiliser le label Shopadvizor associ\u00e9.<\/em>\",\"id\":\"e9225d70-d5cf-4c68-b97f-1fb405ffd795\"}]","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[121846],"tags":[121860,121862,121864,121861,121859,121858,121863,121857],"class_list":["post-2859","post","type-post","status-publish","format-standard","hentry","category-en","tag-etude-consommateurs","tag-classement-marques","tag-comportement-dachat","tag-cristaline","tag-perception-des-marques","tag-rapport-qualite-prix","tag-satisfaction-client","tag-value-for-money"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Classement de recommandation des consommateurs NPS\u00ae 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