{"id":2246,"date":"2025-07-02T20:11:06","date_gmt":"2025-07-02T18:11:06","guid":{"rendered":"https:\/\/shopadvizor.io\/?p=2246"},"modified":"2025-07-30T16:54:13","modified_gmt":"2025-07-30T14:54:13","slug":"las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere","status":"publish","type":"post","link":"https:\/\/shopadvizor.io\/fr\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\/","title":{"rendered":"Las marcas blancas toman el control: el 80% de los consumidores las prefiere"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-shopadvizor-color\">El 80% de los consumidores espa\u00f1oles considera que las marcas blancas son iguales o mejores que las tradicionales<\/mark>.<\/strong> Esta es una de las principales conclusiones del estudio <em>\u201cLa distribuci\u00f3n toma el control\u201d<\/em>, elaborado por Shopadvizor, y que ya ha sido recogido por medios como <em>El Economista<\/em>, <em>eldiario.es<\/em> o <em>FRS<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos confirman un cambio de paradigma en el consumo: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-shopadvizor-color\">la marca de distribuci\u00f3n (MDD) ha dejado de ser una opci\u00f3n secundaria para convertirse en protagonista<\/mark><\/strong> en la cesta de la compra. De hecho, el 97% de los consumidores incluye productos de marca blanca en su compra habitual y tres de cada diez reconoce consumir m\u00e1s que hace un a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-blue-shopadvizor-color\">M\u00e1s all\u00e1 del precio: confianza, calidad y afinidad<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el precio sigue siendo el principal motivo de elecci\u00f3n (90%), los consumidores valoran cada vez m\u00e1s otros factores como la <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-shopadvizor-color\"><strong>conexi\u00f3n emocional (82%)<\/strong>, la <strong>variedad (81%)<\/strong>, la <strong>confianza (77%)<\/strong> o la <strong>calidad (76%)<\/strong><\/mark>. La marca blanca ya no se percibe solo como la alternativa m\u00e1s barata, sino como una opci\u00f3n <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-shopadvizor-color\"><strong>fiable, competitiva y emocionalmente validada<\/strong>.<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa marca de distribuci\u00f3n ha superado su rol tradicional como alternativa econ\u00f3mica para consolidarse como una opci\u00f3n estrat\u00e9gica de valor\u201d, se\u00f1ala Diego Chorny, CEO de Shopadvizor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta transformaci\u00f3n es especialmente visible entre los menores de 35 a\u00f1os, que lideran el crecimiento del consumo de MDD: el <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-shopadvizor-color\"><strong>92% considera que los productos de marca blanca son iguales o mejores que los de fabricante<\/strong>.<\/mark><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" data-attachment-id=\"2252\" data-permalink=\"https:\/\/shopadvizor.io\/fr\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e\/\" data-orig-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?fit=2500%2C1313&amp;ssl=1\" data-orig-size=\"2500,1313\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?fit=800%2C420&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?resize=800%2C420&#038;ssl=1\" alt=\"\" class=\"wp-image-2252\" srcset=\"https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?resize=1536%2C807&amp;ssl=1 1536w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?resize=2048%2C1076&amp;ssl=1 2048w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/shopadvizor.io\/wp-content\/uploads\/3997ff8d-ae57-4ad6-ab28-3ce9211e9c0e.png?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-blue-shopadvizor-color\">\u00bfA\u00fan hay marcas irremplazables?<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed. Aunque la marca blanca est\u00e1 presente en casi todos los hogares, hay marcas que los consumidores consideran imprescindibles. En el ranking de marcas que no se reemplazan destacan <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-shopadvizor-color\">Coca-Cola, Nestl\u00e9 y Danone<\/mark><\/strong>. Sin embargo, resulta especialmente revelador que Hacendado, Deliplus o El Bosque Verde \u2014todas marcas de distribuci\u00f3n de Mercadona\u2014 tambi\u00e9n figuren entre las m\u00e1s mencionadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto pone de manifiesto un fen\u00f3meno interesante: aunque en el estudio se preguntaba espec\u00edficamente por marcas de fabricante,<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-shopadvizor-color\"> <strong>muchos consumidores citaron marcas blancas como sus favoritas<\/strong><\/mark>. Esto demuestra hasta qu\u00e9 punto algunas ense\u00f1as de distribuci\u00f3n han conseguido consolidar su identidad y generar un v\u00ednculo de confianza con el consumidor, al nivel de las grandes marcas tradicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-blue-shopadvizor-color\">\u00bfQu\u00e9 les falta a las MDD?<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas de fabricante siguen destacando en \u00e1reas como <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-shopadvizor-color\"><strong>la innovaci\u00f3n en packaging<\/strong>, la <strong>sostenibilidad<\/strong>, el <strong>desarrollo de productos premium<\/strong> o la <strong>capacidad de diferenciarse<\/strong><\/mark>. Estas siguen siendo palancas clave para mantener su posici\u00f3n en un mercado donde la marca blanca ya no compite solo en precio, sino tambi\u00e9n en valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <em>En Shopadvizor ayudamos a fabricantes y distribuidores a entender c\u00f3mo perciben los consumidores sus marcas y productos, para que puedan tomar decisiones estrat\u00e9gicas con impacto real.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-shopadvizor-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.shopadvizor.es\/files\/La_evolucion_de_las_marcas_de_la_distribucion_2025-ES.pdf\">Descarga aqu\u00ed el informe completo<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>El 80% de los consumidores espa\u00f1oles considera que las marcas blancas son iguales o mejores que las tradicionales. Esta es una de las principales conclusiones del estudio \u201cLa distribuci\u00f3n toma el control\u201d, elaborado por Shopadvizor, y que ya ha sido recogido por medios como El Economista, eldiario.es o FRS Los datos confirman un cambio de [&hellip;]<\/p>\n","protected":false},"author":225361373,"featured_media":2266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"post_language":"es_ES","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1771],"tags":[121871,121870,121865,121868,121867],"class_list":["post-2246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-consumidor","tag-marca-blanca","tag-marketing","tag-retail","tag-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las marcas blancas toman el control: el 80% de los consumidores las prefiere - Shopadvizor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopadvizor.io\/fr\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las marcas blancas toman el control: el 80% de los consumidores las prefiere - Shopadvizor\" \/>\n<meta property=\"og:description\" content=\"El 80% de los consumidores espa\u00f1oles considera que las marcas blancas son iguales o mejores que las tradicionales. Esta es una de las principales conclusiones del estudio \u201cLa distribuci\u00f3n toma el control\u201d, elaborado por Shopadvizor, y que ya ha sido recogido por medios como El Economista, eldiario.es o FRS Los datos confirman un cambio de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shopadvizor.io\/fr\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\/\" \/>\n<meta property=\"og:site_name\" content=\"Shopadvizor\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T18:11:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T14:54:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shopadvizor.io\/wp-content\/uploads\/dabf1549-05fa-46ae-9b3e-1f150b1a5c18-1024x538.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sarahalonsod88f3d40de\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"sarahalonsod88f3d40de\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/shopadvizor.io\\\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shopadvizor.io\\\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\\\/\"},\"author\":{\"name\":\"sarahalonsod88f3d40de\",\"@id\":\"https:\\\/\\\/shopadvizor.io\\\/#\\\/schema\\\/person\\\/52f66d6379a250c2e81c15246c9f4832\"},\"headline\":\"Las marcas blancas toman el control: el 80% de los consumidores las prefiere\",\"datePublished\":\"2025-07-02T18:11:06+00:00\",\"dateModified\":\"2025-07-30T14:54:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/shopadvizor.io\\\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\\\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\\\/\\\/shopadvizor.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/shopadvizor.io\\\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/shopadvizor.io\\\/wp-content\\\/uploads\\\/dabf1549-05fa-46ae-9b3e-1f150b1a5c18.png?fit=2500%2C1313&ssl=1\",\"keywords\":[\"consumidor\",\"marca blanca\",\"marketing\",\"retail\",\"reviews\"],\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shopadvizor.io\\\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\\\/\",\"url\":\"https:\\\/\\\/shopadvizor.io\\\/las-marcas-blancas-toman-el-control-el-80-de-los-consumidores-las-prefiere\\\/\",\"name\":\"Las marcas blancas toman el control: el 80% de los consumidores las prefiere - 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