{"id":2002,"date":"2025-04-28T11:57:57","date_gmt":"2025-04-28T09:57:57","guid":{"rendered":"https:\/\/shopadvizor.io\/?page_id=2002"},"modified":"2025-09-12T10:41:19","modified_gmt":"2025-09-12T08:41:19","slug":"event-marques-mdd","status":"publish","type":"page","link":"https:\/\/shopadvizor.io\/fr\/event-marques-mdd\/","title":{"rendered":"Event Marques MDD"},"content":{"rendered":"
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octobre<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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07<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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73 Rue du Faubourg, <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Saint-Honor\u00e9 75008<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Paris<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tInscription gratuite ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une \u00e9tude exclusive r\u00e9v\u00e9l\u00e9e en avant-premi\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce que les Fran\u00e7ais pensent vraiment des MDD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(et des grandes marques\u2026)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u00c0 l\u2019heure o\u00f9 les arbitrages de consommation n\u2019ont jamais \u00e9t\u00e9 aussi forts, Shopadvizor<\/strong>, en partenariat avec Olivier Dauvers<\/strong>, vous d\u00e9voile les r\u00e9sultats exclusifs d\u2019une grande \u00e9tude men\u00e9e aupr\u00e8s de milliers de consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cette \u00e9tude r\u00e9v\u00e8le :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 Comment les Fran\u00e7ais arbitrent entre MDD et marques nationales
\u2022 Ce qui motive (ou freine) leurs choix au quotidien
\u2022 Le r\u00f4le des avis consommateurs dans leurs d\u00e9cisions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Une occasion unique de plonger dans les attentes des consommateurs et d\u2019alimenter vos r\u00e9flexions strat\u00e9giques, marketing et produit<\/strong><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industriels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Inscrivez-vous gratuitement<\/strong> au Forum de ce que pensent vraiment les fran\u00e7ais \u00e0 Paris<\/p>

Responsables Innovation, Directeurs Marketing, Marketing Client, Communication, Digital, E-commerce\u2026 <\/strong><\/p>

Vous souhaitez mieux comprendre comment activer votre marque face \u00e0 l\u2019essor des MDD et aux nouvelles attentes des consommateurs ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rejoignez-nous !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chaque inscription comprend :
\u2022 L\u2019acc\u00e8s \u00e0 toutes les conf\u00e9rences<\/strong>
\u2022 Les pauses caf\u00e9 et temps de networking<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cet \u00e9v\u00e9nement est r\u00e9serv\u00e9 aux dirigeants des marques de la grande distribution. Les inscriptions sont soumises \u00e0 validation afin de garantir la qualit\u00e9 des \u00e9changes sur place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe m\u2019inscris !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Programme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mardi 7 octobre \u2013 Paris<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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8h30 \u2013 9h00<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Accueil caf\u00e9 & networking<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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9h00 \u2013 9h20<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La MDD en France : simple \u00e9volution ou v\u00e9ritable r\u00e9volution ?<\/span><\/strong><\/p>

Olivier Dauvers <\/b>\u2013 Journaliste & Expert grande consommation<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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9h25 \u2013 10h10<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce que les Fran\u00e7ais pensent vraiment des MDD<\/strong>
(et des grandes marques\u2026)<\/strong><\/p>\n

Ignacio Gonz\u00e1lez<\/b> \u2013 <\/span> <\/span>Pr\u00e9sident de GS1 Spain (AECOC) & <\/span>Ancien Carrefour Group <\/b>Chief Commercial Officer <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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10h15 \u2013 11h15<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Table ronde :<\/strong><\/p>\n

R\u00e9sister \u00e0 la pression des MDD : quelles strat\u00e9gies pour renforcer la valeur des marques ?<\/p>\n

Mod\u00e9ration :<\/strong><\/p>\n

Olivier Dauvers<\/em>, Journaliste & Expert grande consommation<\/p>\n

Participants <\/b>:<\/p>\n

Emilie Chalvignc<\/em>, Directrice des op\u00e9rations – Institut du Commerce<\/p>\n

Dirigeants de grandes marques prochainement annonc\u00e9s<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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11h15<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Caf\u00e9 & networking <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe m\u2019inscris !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

octobre 07 We-are 73 Rue du Faubourg, Saint-Honor\u00e9 75008 Paris Inscription gratuite ici Une \u00e9tude exclusive r\u00e9v\u00e9l\u00e9e en avant-premi\u00e8re Ce que les Fran\u00e7ais pensent vraiment des MDD (et des grandes marques\u2026) \u00c0 l\u2019heure o\u00f9 les arbitrages de consommation n\u2019ont jamais \u00e9t\u00e9 aussi forts, Shopadvizor, en partenariat avec Olivier Dauvers, vous d\u00e9voile les r\u00e9sultats exclusifs d\u2019une […]<\/p>\n","protected":false},"author":225361381,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-2002","page","type-page","status-publish","hentry"],"yoast_head":"\nEvent Marques MDD - Shopadvizor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopadvizor.io\/fr\/event-marques-mdd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Marques MDD - 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